Connects with RD Station, Pipedrive, Kommo, Meta Ads, Google Ads and much more.
The answers you need are in the data you already have
Extract insights and opportunities from the tools you already use. Put marketing and sales on the same horizon.
Talk to a specialist
See how Laiki works in practice
Fill out the form and our team will get in touch to schedule a hands-on demo.
If you prefer, ask our team for a 30-day trial with your own data.
We were able to centralize marketing data that was scattered across multiple platforms. That let us analyze KPIs in real time and make much faster, more reliable decisions.
The more the company grows, the better it should be at making decisions, but what we see in practice is the opposite.
Companies pile up stacks of data, yet still can't answer simple questions about who should be everything: 
the customer
Data management happens in Laiki
Scattered data gains context when it converges into one story
Laiki turns the data from the platforms you use into behavioral signals that become growth opportunities for your business.
2,400
people in your base
Pick the events and see who went through each of them
Integrate your tools
You already pay for these tools,now they just need to talk to each other
Laiki connects to the tools your team already uses and brings all their data into one place. Every interaction becomes a piece of a single journey: your customer's.
- No need to replace any tool
- Incredibly fast and easy to use
- Marketing and sales on the same horizon
- Metrics, people and events in one place
What do you solve with Laiki?
Turn scattered data into
the answers your business needs
Which ad brought in the people who bought?
Which development and which broker sell the most?
Which lead profile buys the most in each development?
How much does a sale cost in each development?
Where do leads stall: visit, proposal or reservation?
How long does it take from first contact to purchase?
Which channel brings in the customers with the highest LTV?
Which leads should sales talk to first?
Why don't MQLs turn into opportunities?
Which campaign drives meetings, not just downloads?
How long does a lead take to become a customer?
What do the leads who close do before they buy?
Which unit makes the most of the leads it gets?
Is my media budget going to the right markets?
How long does each unit take to answer a lead?
How much does a customer cost in each unit?
Which channel works best in each market?
Does the network campaign sell more than the local one?
Which services and customers bring in the most revenue?
Where do the customers who stay longest come from?
How do I follow the numbers without asking for reports?
How much does it cost to win a customer in each channel?
Which proposals are stuck, and for how long?
Which customers could take on one more service?
Every business has questions
Our job is to listen to them
Some of the companies already transforming their data management
Laiki is essential to how my business handles data. It gives me a clear view of the indicators that directly affect the company's net profit, so it plays a key role in efficient, results-driven management.
Contextualized journey
A business gets smarter when it connects every new event to what it already knows about each customer
Laiki masterfully unifies marketing and sales data so you can see the whole journey in an organized, contextualized way.
Oct 2Meta AdsClicked a Meta Ads ad and landed on the website, but didn't convert.
- Oct 5Google (organic)
Came back to the website through an organic Google search.
Oct 6RD StationConverted on a resource through RD Station.
- Oct 8Email
Got an email and clicked the link.
- Oct 9RD Station
Converted on the quote form through RD Station.
Oct 9KommoKommo's qualification bot pre-qualified the lead.
Oct 10PipedriveWas added as an opportunity in Pipedrive.
- Oct 13Pipedrive
Turned into a scheduled meeting in Pipedrive.
Oct 20AsaasClosed the sale and paid via PIX in Asaas.
Turn data into metrics
Ask your agent to build the metrics for you
With Laiki, you literally turn the signals your customers give you into the metrics your business needs to sell more.
Create a dashboard with my funnel and conversion data using RD Station and Pipedrive.
Personalized supportIntegration with full assistance
Every company needs a different strategy, and we have solutions for each one of them.
To get there, count on the full support of real specialists here at Laiki.
What would you ask your own data?
- Which creatives drive the most visits to the development in CV CRM?
- How long does a LinkedIn lead take to become an opportunity in Pipedrive?
- Behavioral analysis
- Media attribution
- Sales funnel
- Buyer journey
- RFM analysis
- Lead scoring
- Dashboards and reports
- Data integration
- UTM attribution
- Lead tracking
- Event automation
Laiki solved what no other company could: real customization and real data. We can see behavior, what works and the whole sales process, all with very close support.
The answers you're looking for are in the data you already have
6 questions you can answer with Laiki
- Which Fit A leads visited the pricing page this week and still have no meeting booked?
- Which campaigns brought in our RFV champions?
- Which Meta Ads campaign brought the leads with the best fit, not just the cheapest ones?
- Which customers researched on the site before buying at a physical store, and at which store?
- Which salesperson converts the most Fit A leads, and who lets hot leads go cold?
- On average, how many times did a customer visit the site before asking for a proposal?
Operate from your favorite AI agent
Ask about your funnel and get the answer in minutes
Connect Claude or ChatGPT to your Laiki account and let the agent query data, segment your base, build reports and much more.
Book a call and see your AI agent querying your operation's data, with your business context.
Frequently asked questions
Questions your team will ask about Laiki
Is Laiki a CRM?
No. Laiki is a data platform: it brings together information from the tools you already use, like your ad platforms, marketing automation and CRM, and organizes customers, leads and events in one place. With everything together, you build reports, analyses and dashboards and make decisions with data you trust.
Your CRM is still home to your sales team. Laiki works alongside it, without replacing anything.
Can I find out which customers are ready to buy?
Yes. Laiki gives each person in your base a score from A to D, based on your business rules and the signals they give, like the pages they visited, the emails they opened and the conversions they made. That way, your sales team knows who to talk to first.
Marketing and sales never reach the same number. Does Laiki fix that?
It does. Between media, automation and the CRM, the same person often becomes two or three records. Laiki merges those records and builds a single funnel that both teams use.
Can I see which campaigns actually drive sales?
Yes. Laiki keeps every campaign each lead came through, from the first to the last, and links those campaigns to the sales in your CRM. You see which campaign introduced your brand, which one closed the sale and how much each one sold.
Can I ask ChatGPT or Claude about my data?
Yes. You connect your AI agent to Laiki and ask the way you would ask an analyst: which campaigns brought in the best leads, where the funnel is getting stuck, which customers might buy again. The agent answers with your data and only sees what the person asking is allowed to see.
I work with complex sales with long cycles. Can I still use Laiki?
Yes. Laiki follows each lead through the whole cycle, from the first click to the won deal, even if the sale takes months, and shows the cost and revenue of each channel at the end.
My leads come in through WhatsApp. Can I tell which ad they came from?
Yes. Laiki records the source ad of people who click to chat on WhatsApp and carries that information all the way to the sale in the CRM.
I have several units or teams. Can I compare each one's results?
Yes. Each unit, market or team has its own leads, sales and spend, and you compare them all on the same dashboard.
Do I need someone technical? How long does it take?
No. Our team handles the onboarding, which is included in the subscription, and everything is ready in less than 30 days. Day to day, your marketing and sales team runs it.
Is my data safe?
Yes. We follow the LGPD (Brazil's data protection law), isolate each company's data and use encryption. On media platforms, you grant access without sharing your password with us, and you can revoke it whenever you want.
Security
Our platform is built to process large volumes of data with full traceability, keeps audit logs for maximum governance and offers data anonymization whenever your operation requires it. Enterprise-grade protection across the whole chain.
- Full LGPD compliance
- Audit logs
- Version control for workflows
- You decide what the AI agent does and sees
- Full governance and telemetry features
Secure, passwordless access
Passwordless authentication with a one-time code, session validation on every operation and role-based user permissions.
End-to-end encryption
Credentials, tokens and API keys protected with AES-256-GCM. Data travels exclusively over TLS/HTTPS.
Robust infrastructure
Full isolation per organization, built on AWS + Cloudflare with high availability and full redundancy.