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Know which campaign brought in each sale

Get to know each customer's story, from the first ad to the sale. Laiki keeps every UTM a person brings with each visit, conversion and click, and shows how your media works throughout the buying journey.

  • First UTM

    The campaign that first brought the person in stays in their profile, even months later.

  • Every step with its UTM

    Every visit, conversion and email click keeps the UTM of that moment. Nothing gets lost along the way.

  • Last UTM

    With every new visit, Laiki records the last UTM without erasing the first one or the ones in between.

  • Attributed sale

    When the sale comes in from the CRM, you see which campaigns helped close it, from the first click to the last.

Segments

Turn campaigns into segments

Group people by their first campaign, their last one or any one in between, like those who came from a Meta ad and came back through a Google search. The same data becomes charts in your dashboards.

Contextualized journey

A business gets smarter when it connects every new event to what it already knows about each customer

Laiki masterfully unifies marketing and sales data so you can see the whole journey in an organized, contextualized way.

  1. Oct 2Meta Ads

    Clicked a Meta Ads ad and landed on the website, but didn't convert.

  2. Oct 5Google (organic)

    Came back to the website through an organic Google search.

  3. Oct 6RD Station

    Converted on a resource through RD Station.

  4. Oct 8Email

    Got an email and clicked the link.

  5. Oct 9RD Station

    Converted on the quote form through RD Station.

  6. Oct 9Kommo

    Kommo's qualification bot pre-qualified the lead.

  7. Oct 10Pipedrive

    Was added as an opportunity in Pipedrive.

  8. Oct 13Pipedrive

    Turned into a scheduled meeting in Pipedrive.

  9. Oct 20Asaas

    Closed the sale and paid via PIX in Asaas.

Understand the role each campaign plays in the sale

Every customer has a story, and your media is part of it. Laiki brings the UTMs from all your tools into each person's profile and links campaigns to sales, so you invest in what brings customers, not just clicks.

  • First and last click

    See the campaign that introduced your brand and the one that closed the conversion, person by person, without having to pick a single model.

  • Every UTM kept

    Every visit, conversion and click keeps the UTM of that moment. The touches in the middle of the journey, which last-click reports hide, show up here.

  • Dashboards by campaign

    Build charts of leads and sales by channel and campaign, by first or last click, and filter by any segment you want.

  • Spend alongside

    See how much each campaign cost, the cost per lead and the cost per acquisition, next to the leads and sales it brought in.

  • Sales linked to campaigns

    Sales come in from the CRM and join each person's story. Know how much each campaign sold, not just how many leads it brought.

  • Visits before sign-up

    When a visitor fills out a form, the visits they made before, with their UTMs, join their profile. The first UTM is the real first click.

  • Segmentation by source

    Split people by entry channel, campaign or ad and compare the quality of the leads each one brings.

  • Sales back to your media

    Send conversions back to Meta Ads and Google Ads and teach your campaigns to find people who buy, not just people who click.

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