Articles, guides and news about data, metrics, marketing and sales, so your company can decide with more clarity.
The sales funnel bottleneck is rarely the stage that loses the most leads. See how to find it through conversion by stage, history and the effect on revenue.
Read moreEach event's URL on the lead timeline, the lead source preserved, AI agents connected in fewer steps and automations that recover on their own.
Read moreUsing AI for marketing analysis with only the media report swaps lead for sale without warning. See where it appears and how to test it in your operation.
Read moreWhen a few large customers pull the average up, the company plans media, targets and commissions for a customer who doesn't exist. See what to ask for alongside the number.
Read moreAnyone who logs everything at 6 p.m. loses the real time of each contact. See the three numbers that go wrong and the minimum to log in the moment without slowing the routine.
Read moreMarketing hit the lead goal and the company did not sell? Understand where the gap between the two goals comes from and how to measure its size in your operation.
Read moreAI agents that organize dashboards by screen, query Google Ads, Meta Ads, LinkedIn Ads and GA4 with more context, review automations and rerun failures.
Read moreThe Black Friday metrics that decide the result: what to track during the peak and what only shows up afterward, with repurchase and historical comparison.
Read moreHow to connect your CRM to Meta's Conversions API to send sales and sales funnel milestones straight back to the campaign that generated the lead.
Read moreGoogle and Meta launched official MCP servers for their own ad accounts. See what each one does, where it stops and how to connect it to your CRM.
Read moreDuplicate leads in your CRM skew conversion and CAC. Understand why it happens and how to remove that noise from your database for good.
Read moreWorkflows with a published version separate from editing and a version history, GA4 with more than 10 metrics, Meta Ads with up to 25 thousand rows, and a renewal warning.
Read moreWhat a marketing data consultancy does in practice, the signs that it is worth hiring one, and the criteria for choosing the right one.
Read moreCAC payback: the formula, a calculation example and benchmarks by customer segment to know whether the return on your investment is healthy.
Read morectwa_clid identifies which ad a WhatsApp lead came from. See where it appears and how to use it to attribute the conversation to the right campaign.
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