Scattered data is the biggest challenge in your management
Companies usually have their marketing and sales data scattered across many tools, spreadsheets and notes. This lack of centralized information causes delays, noise and little clarity when it's time to make decisions.
Laiki solved what no other company could: real customization and real data. We can see behavior, what works and the whole sales process, all with very close support.
Isn't it curious that the more data you have, the less you seem to know about each customer?
Every new event should make the relationship stronger, but in practice what we see is a brand drifting further and further away.
Value every journey
Behind every metric, there's a person
A lead is a person, a started conversation is a person. When your company treats people as metrics, it misses the chance to connect and sell more. It's that simple.
Every data point tells a different story
Laiki lets you connect every signal, every event to what you already know about that journey, building a unique story: your customer's.
Stacked events tell a story
Far beyond metrics. Laiki ties every event to a person and shows the behavior behind each person, building a unique timeline.
Different perspectives on the same journey
The marketing and sales funnel comes already organized: cohort, creation date and last event ready to use, with no spreadsheets or coding.
Automate flows and experiences
Automate collection, process the data and send it to any tool, with triggers and conditions based on segments that use data from all your tools.
Work alongside your AI agents
Your AI agent creates segments, dashboards and workflows inside Laiki, with the permissions you set for each area.
We were able to centralize marketing data that was scattered across multiple platforms. That let us analyze KPIs in real time and make much faster, more reliable decisions.
Data centralization
Connect the tools you already use, like Google Ads, Meta Ads, LinkedIn Ads, Google Analytics and your CRM, and see everything in one place.
Laiki brings marketing and sales data together in each lead's profile, with the source of every piece of information. No more jumping from spreadsheet to spreadsheet.
Laiki + AI agents
Use the leading models on the market to analyze your data and generate insights based on your own funnel through our MCP.
Ask about performance, campaigns and leads and get answers and suggestions in minutes.
Context for agents
Every company has its own way of working: what counts as a qualified lead, how the funnel moves, who the ideal customer is. In Laiki, you write this down in simple documents, the way you would explain the operation to someone new on the team.
That way, your AI agent understands your business before it answers, and the analyses reflect how your operation really works, not generic answers.
Lead scoringBeta
Create custom scoring rules within your workflows and classify leads automatically in real time.
Combine demographic data to score each lead against your business criteria and prioritize who really matters.
Lead trackingBeta
Use Laiki's tracking pixel to follow the behavior of each lead.
Record visits to websites and landing pages, clicks on buttons and opens of emails sent from any tool.
Media attribution
Get to know each customer's story: Laiki keeps every UTM for each lead, from the first to the last, including those of every visit, conversion and click along the way.
See which campaign introduced your brand, which one closed the sale and how much each one sold.
Segments
Create lists based on any data in your ecosystem: lead profile, custom fields, behavior, engagement…
Filter, combine criteria and create smarter segments so your team can work more efficiently.
Workflows
Build workflows to enrich and normalize any incoming data before sending it to its final destination.
Connect any platform with a public API, process data in real time and automate tasks without relying on a technical team.
Calculated metrics
Create reports with custom business metrics from marketing, sales and ads data.
Run calculations and track the metrics that make sense for your operation.
Dynamic dashboards
Build dashboards with dynamic charts from centralized marketing and sales data.
Cross ads with sales data, follow funnels, conversions and growth metrics almost in real time, all on a single screen.
Laiki is essential to how my business handles data. It gives me a clear view of the indicators that directly affect the company's net profit, so it plays a key role in efficient, results-driven management.
Why choose Laiki?
Full support
We answer every request with attention, by WhatsApp or video call, and the Pro and Business plans include 6 months of premium support.
Custom fields
Collect the fields only your operation has and use each one in reports, dashboards and segments.
Fully agentic
Run the platform from your favorite AI agent. Create dashboards, workflows, segments and much more. Let your agents use organized marketing and sales data through our MCP.
Data governance
The platform supports different permission levels, so you only share what matters in each situation. Security is a priority here.
Role-based views
From detailed technical reports to broader dashboards for managers and directors. Build different analytical panels for different roles. Laiki adapts to what each person needs to see.
Context
Document every trait and every criterion that makes your operation unique. Let AI agents produce increasingly accurate insights with Laiki.
ID matching
Laiki recognizes the same person across different tools: the emails, phone numbers and IDs of one lead become a single profile, automatically.
Media attribution
We record and organize the UTMs each lead receives, so you get a more complete view of attribution. Whether last-click or first-click, follow the whole journey, lead by lead, with Laiki.
These features are built for marketing and sales operations. Request a demo and see each one working with your operation's data.
The answers you're looking for are in the data you already have
6 questions you can answer with Laiki
- Which Fit A leads visited the pricing page this week and still have no meeting booked?
- Which campaigns brought in our RFV champions?
- Which Meta Ads campaign brought the leads with the best fit, not just the cheapest ones?
- Which customers researched on the site before buying at a physical store, and at which store?
- Which salesperson converts the most Fit A leads, and who lets hot leads go cold?
- On average, how many times did a customer visit the site before asking for a proposal?
Organize your marketing and sales data
I've signed up. Now what?
In less than 30 days, our team 
structures your data operation so you get a single view and can make better decisions based on it.
Step 1Data centralization
We integrate and centralize your tool ecosystem with Laiki. LinkedIn Ads, Meta Ads, Google Ads and your CRM data all live in the same place.
Step 2AI agents
We document how your operation works and build all the context so your AI agent (Claude or ChatGPT) can create dashboards, segments, lists and whatever else your operation needs.
Step 3Your team takes over
With the data organized and the AI agent connected, your team starts making day-to-day decisions with data you can trust.
Hire Laiki and start next quarter with data management solved.
Security
Our platform is built to process large volumes of data with full traceability, keeps audit logs for maximum governance and offers data anonymization whenever your operation requires it. Enterprise-grade protection across the whole chain.
- Full LGPD compliance
- Audit logs
- Version control for workflows
- You decide what the AI agent does and sees
- Full governance and telemetry features
Secure, passwordless access
Passwordless authentication with a one-time code, session validation on every operation and role-based user permissions.
End-to-end encryption
Credentials, tokens and API keys protected with AES-256-GCM. Data travels exclusively over TLS/HTTPS.
Robust infrastructure
Full isolation per organization, built on AWS + Cloudflare with high availability and full redundancy.
Technical questions
10 questions your team will ask before deciding
How does data get into Laiki?
In two ways. Media platforms (Meta Ads, Google Ads, Google Analytics and LinkedIn Ads) connect through credentials: you authorize access on the platform itself and choose which accounts sync.
Data from your CRM, marketing automation, forms and other tools comes in through workflows, triggered by a webhook or a schedule. Any tool with an API can be connected this way.
Do we need to switch CRMs or change our stack?
No. Laiki works on top of the tools you already use, like RD Station, Pipedrive, Kommo or CV CRM. The CRM stays home for the sales team; Laiki brings its data together with media and marketing data.
How does Laiki know it’s the same lead across different tools?
Each lead has a single profile that brings together emails, phone numbers and the IDs from each tool. The identity matcher works in 3 layers and automatically merges a lead that shows up with more than one email or phone number.
Every identity and every event keeps its source: which tool it came from and when it arrived.
How often does the data update?
Events sent by webhook enter Laiki as soon as the tool sends them. Scheduled workflows run at the times you set, and paid media data comes from the accounts chosen in each credential.
Dashboards show your metrics practically in real time.
What if a tool sends the same data twice or goes down?
Every processed event has a unique ID, so reruns and retries don’t duplicate data. In workflows, each node can have automatic retries, and Laiki blocks automatic reruns when a node could repeat an effect in another tool.
Every run is logged, with what went into and came out of each node.
How does media attribution work?
Laiki records each lead’s UTMs, from first to last, and ties the lead to the campaign that brought it in. You can follow the journey lead by lead, by first-click or last-click, with each campaign’s spend, CPL and CPA alongside.
What can the AI agent see and do?
The agent connects through Laiki’s MCP, with each person’s own login and never beyond their permissions. The admin turns agent access on or off for the whole account and sets, area by area, what the agent can read and what it can edit.
The agent creates segments, dashboards and workflows, but doesn’t delete data or turn on automations by itself: workflows stay as drafts for someone to review and activate.
Where is the data stored and how is it protected?
The infrastructure runs on AWS and Cloudflare, with high availability and redundancy, and each organization’s data is isolated from the others. Credentials, tokens and API keys are stored with AES-256-GCM encryption, and data travels only over TLS/HTTPS.
Access is passwordless, with a one-time code, session validation on every operation, role-based permissions and audit logs. Laiki complies with Brazil’s data protection law (LGPD).
Can we get our data out of Laiki or use it in other systems?
Yes. Segment lists can be exported as spreadsheets, with each lead’s UTMs, custom fields and last event. Workflows send data to any tool with an API, through HTTP requests.
There are also API keys, with scopes to read leads, read segments, read events and create events, and the expiration you choose.
How long does implementation take and what does our team need to do?
Under 30 days. The Laiki team connects your sources, organizes data collection and standardizes what each platform names differently.
On your side, the team grants access to the tools and explains how the operation works: what a qualified lead is, what the funnel stages are and the attribution rules.
Data management consulting
Not sure where to start? We'll start together. A specialist looks at your marketing and sales, finds what's getting in the way of your data and fixes it alongside you, in live meetings, over 30, 90 or 180 days.
Explore consulting
Never make another decision in the dark
We set up your data operation alongside you and get your team ready to decide. Book a conversation and try it with your own data.