Hypersegment and organize your database
Combine each person's profile, behavior, score and source in advanced rules. Export lists or follow each audience in your dashboards.
Advanced operators
Combine lead data, events, UTMs and custom fields in rule groups with AND and OR.
Test before saving
Click Test rules and see how many leads enter the segment before saving.
Create lists and spreadsheets
Open the segment's leads and export the list as a spreadsheet to use wherever you need.
Dashboard filter
Use the segment as a widget filter and see the numbers for that audience only.
AI agents
Your agent builds the segment
Just describe the audience you're looking for. Your AI agent builds the rules, tests how many people match and creates the segment in Laiki through MCP.
Find exactly who you're looking for
Build segments from any data in your ecosystem: profile, behavior, score, completed events or custom fields. Combine criteria and precisely find the right people for each moment of the journey.
Combined filters
Combine multiple criteria in a single segment. Profile, behavior, score and CRM data working together to find exactly who you're looking for.
Segment by interest
Filter leads based on real actions: visited pages, opened emails, completed events. Spot behavior patterns that come before a purchase.
Segment by score
Use the fit grade, from A to D, to create segments like the A and B leads. Distribute your sales outreach intelligently and start with the conversations most likely to move forward.
Segment by source
Filter leads by channel, campaign or entry UTM. Understand which sources bring the best-fit leads and direct your investment more precisely.
Time-based segments
Filter by creation date, last event or last interaction. Find leads that went cold, recent leads or leads active in a specific time window.
Advanced operators
Use operators like equals, contains, greater than, is filled in and many more. Build simple or complex rules to fit your operation.
Export your lists
Export the segment as a spreadsheet or, with a workflow, send the leads to campaigns on Meta, on Google or to your email marketing. Talk to the people who already showed interest, without relying on generic audiences.
Date-based rule
Set the segment's analysis period by the lead's creation date, their first event or their last recorded interaction, and compare audiences from the same cohort.
Never make another decision in the dark
We set up your data operation alongside you and get your team ready to decide. Book a conversation and try it with your own data.