Funnel, CRM and sales process: how to use data to sell more and with predictability.
The sales funnel bottleneck is rarely the stage that loses the most leads. See how to find it through conversion by stage, history and the effect on revenue.
Read moreAnyone who logs everything at 6 p.m. loses the real time of each contact. See the three numbers that go wrong and the minimum to log in the moment without slowing the routine.
Read moreRepeated pricing visits, return to the site, emails opened in sequence: lead behavior reveals the moment of purchase. And the most reliable signal is in your funnel.
Read moreA cycle of months, several decision-makers, a high ticket: complex sales punish those who rely on intuition. See what to measure and why the database supports everything.
Read moreFind out which signals really indicate that a lead is ready for the salesperson's call, and why order of arrival is not a good criterion.
Read moreUnderstand what Lead Scoring is, how profile and interest scoring works in practice and why it fails when the source data is disorganized.
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