Paid media, attribution, UTMs and the path a lead takes until it becomes a customer, with data at the center of decisions.
Using AI for marketing analysis with only the media report swaps lead for sale without warning. See where it appears and how to test it in your operation.
Read moreMarketing hit the lead goal and the company did not sell? Understand where the gap between the two goals comes from and how to measure its size in your operation.
Read moreThe Black Friday metrics that decide the result: what to track during the peak and what only shows up afterward, with repurchase and historical comparison.
Read moreGoogle and Meta launched official MCP servers for their own ad accounts. See what each one does, where it stops and how to connect it to your CRM.
Read moreDuplicate leads in your CRM skew conversion and CAC. Understand why it happens and how to remove that noise from your database for good.
Read moreWhat a marketing data consultancy does in practice, the signs that it is worth hiring one, and the criteria for choosing the right one.
Read morectwa_clid identifies which ad a WhatsApp lead came from. See where it appears and how to use it to attribute the conversation to the right campaign.
Read moreEduardo Monteiro, media manager at Incorporadora Valor Real, explains how the operation began sending real commercial results back to Google Ads and Meta Ads.
Read moreContext for AI agents is what ensures reliable answers: campaign history, event taxonomy, and business definitions, not just access to the data.
Read moreEnhanced conversions for leads: learn what they are, when they make sense and follow the step-by-step setup for this feature in Google Ads.
Read moreUnderstand what event match quality measures in Meta's Events Manager and see the step-by-step to improve the score.
Read moreA marketing and sales SLA defines the minimum quantity and quality of leads, the maximum response time and the review cadence between the two areas.
Read moreMeta Ads data does not match the CRM because of deduplication, attribution and sync delay. See what to check first.
Read moreThe fbclid identifies the click that came from a Meta ad. Understand why it gets lost in the form and how to save it to feed the Conversions API.
Read moreLaiki already uses the Data Manager API to send conversions and audiences to Google Ads. See how this Workflow, now in Beta, works in practice.
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