The risk of relying on a single AI for marketing data management
Understand why centralizing all marketing data management in a single AI is risky, with the real case of Claude's instability in July 2026.
Read moreMarketing
Paid media, attribution, UTMs and the path a lead takes until it becomes a customer, with data at the center of decisions.
Why marketing and sales professionals who understand data, strategy and technology are in short supply in Brazil
Understand why marketing and sales professionals with data, strategy and technology skills are scarce in Brazil, with market numbers and how to develop this profile.
Read more
Data Management Playbook: a single standard for campaign naming, UTMs and custom fields
Download Laiki's Data Management Playbook: the single standard for campaign naming, UTMs and custom fields for marketing and sales.
Read more
AI prompts for marketing and sales: 70 ready-to-use examples
70 AI prompts ready to use on your marketing and sales data, straight from the Laiki Prompt Guide.
Read more
Laiki dashboards: dynamic and built on already organized data
See how Laiki dashboards are dynamic and built on already organized marketing and sales data, with no manual spreadsheets.
Read more
Dashboard or AI report: when to use each one
See when to use a fixed dashboard and when to use an AI-generated report to analyze marketing and sales data.
Read more
What is a marketing and sales dashboard
Understand what a marketing and sales dashboard is, why manual spreadsheets are not enough and how a single panel changes the way you decide.
Read more
Laiki MCP: how it works and the guide to ready-to-use prompts
See how Laiki MCP connects AI agents to your marketing and sales data, and use the Prompt Guide to start asking the right questions.
Read more
How to get out of spreadsheets and unify marketing and sales data without it becoming an IT project
See why unifying marketing and sales data does not have to become an IT project, and how automatic lead identification solves it without a dedicated technical squad.
Read more
Sales dashboard: ready-made, custom-built, or part of a data platform
Compare the three real paths to a sales dashboard (spreadsheet, generic BI, and dedicated platform) and the criterion that decides which one fits your operation.
Read more
How much a BI tool for marketing and sales costs
Understand the four blocks that make up the price of a BI tool for marketing and sales, and how to compare proposals without getting lost in the final number.
Read more
How to choose a Business Intelligence company for marketing and sales
See the criteria that decide the choice of a Business Intelligence company for marketing and sales, and why generic BI is not enough.
Read more
BSUID on WhatsApp: what changes in marketing and sales data management
WhatsApp is replacing the phone number with the BSUID as the contact identifier. Understand the impact on attribution and on the marketing and sales CRM.
Read more
How to connect AI agents to marketing and sales data
See what it takes to connect an AI agent to marketing and sales data: centralized data, MCP, and real context from the operation.
Read more
What is MCP and why it is changing how marketing and sales data is analyzed
Understand what MCP (Model Context Protocol) is, why it exists, and how it changes the way marketing and sales data is analyzed with AI.
Read moreWhat are you looking for?
Newsletter
Métricas de Crescimento
Sign up for our mailing lists and stay on top of the latest updates.