8 reports your team redoes every month (and which ones you can automate)
See the 8 marketing reports your team redoes every month and learn how to automate each one: what goes to a dashboard and what goes to the AI agent.
Read moreMarketing
Paid media, attribution, UTMs and the path a lead takes until it becomes a customer, with data at the center of decisions.
ETL, Data Lake and Data Warehouse: the data glossary translated for marketing
Marketing data glossary: ETL, data lake, data warehouse, pipeline and modeling translated into the routine of decision-makers, without technical jargon.
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6 signs your sales process is deciding in the dark
Areas with different numbers, duplicate leads, a forecast that misses, a report nobody trusts: 6 signs that sales decisions are being made in the dark.
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Agentic software: what it is and why your next platform will be operated by agents
Agentic software is the platform that humans and AI agents operate equally. Understand how it works and why it changes data management.
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Paid media losing efficiency: what to do when buying more traffic stops working
Google and Meta passed on about 12.15% in taxes to advertisers in 2026. Buying more traffic stopped solving the problem, and the lever is now funnel efficiency.
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6 marketing and sales trends of 2026 you still have time to execute
RevOps, GEO, first-party data, AI agents, funnel efficiency and buying signals: the 6 trends that still fit in 2026 and what they require to work.
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RevOps: the end of friction between marketing and sales
Marketing says it delivered the leads; sales says they were bad. RevOps exists to end this friction, but it only works on top of a unified data base.
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Does your operation need Laiki? Take the test before talking to sales
Laiki is a good fit for those who already invest in media, use a CRM and need marketing and sales to read the funnel without depending on a technical team. Take the five-question test.
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BigQuery for marketing: what the data infrastructure delivers and what it leaves open
BigQuery delivers raw data, long history, and free-form querying. What it does not deliver is meaning for people who do not write SQL. See how the two layers coexist.
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Data warehouse for marketing: when building from scratch pays off and when it is a trap
Build a data warehouse for marketing or hire a ready-made platform? The feature comparison misleads. What decides it is who will maintain each layer two years from now.
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How to choose a marketing and sales data platform: 9 criteria and a decision matrix
Nine criteria that separate data platforms that work from those that depend on a project that may never start, each with the right question for the demo.
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What is a CDP: how it works, what it solves and when it makes sense for your operation
A CDP is the platform that gathers data from several sources, unifies the profile of the same person and activates campaigns from it. See how it works and in which operations it is not the right instrument.
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AI prompts for sales: examples to use in Claude, connected or not to your data
Ready-made AI prompts for sales, to use in Claude with or without a connection to your funnel data, and what changes in the answer when the agent has access to the real CRM.
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How Laiki's integrations with other platforms work
See how Laiki integrates with other platforms: OAuth2 credentials for paid media and no-code Workflows for any CRM, with security at every layer.
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Marketing data platforms: the 5 types and what each one demands from your operation
Marketing data tools fall into five categories that occupy different layers of the operation. See what each one delivers, what it demands from you and which one your operation fits.
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