How to optimize your campaign for sales, not just leads
CPL dropped but sales did not follow? Learn why the algorithm optimizes for people who fill out forms, not those who buy, and how to switch that signal using CRM stages.
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Paid media, attribution, UTMs and the path a lead takes until it becomes a customer, with data at the center of decisions.
Data Manager API: the standard Google adopted so conversions arrive complete
Google's Data Manager API now follows the ECAPI standard. Learn why conversions reach Google incomplete and why this is back in the conversation.
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How to track AI agent traffic in Google Analytics 4
AI traffic in GA4: the AI Assistant channel, the custom group that covers the rest and what remains invisible.
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How to present marketing results to the board in 5 blocks
How to present marketing results to the board in 5 blocks, with the phrases for each one and the mistakes to avoid.
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7 dashboards every marketing and sales operation should have
7 marketing and sales dashboards, each presented by the question it answers and the decision it unlocks.
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Data governance in marketing: who sees what and why it blocks reports
Data governance in marketing: the costs of loose and overly rigid access, and how to separate view from permission.
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AI agents in marketing: 5 tasks you can already delegate today
AI agents in marketing: 5 tasks you can already delegate today, what each one requires and what not to delegate yet.
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Black Friday data checklist: what to prepare before October
Data for Black Friday: a 7-item checklist to prepare tracking, naming, and dashboard before October.
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GCLID: the data you only capture once
The GCLID can only be captured at the moment the lead converts, and Google keeps it for just 90 days. Understand why this field decides the attribution of your campaigns.
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LGPD in marketing: 7 points to check before approving a tool
LGPD in marketing: see the 7 security and compliance points to check before approving a lead data tool.
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6 signs your operation already needs a dedicated data specialist
Marketing data analyst: see 6 operational signs that your operation already needs a dedicated person, and when organizing the base solves it.
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5 data hygiene routines to run every month
Data hygiene in marketing: 5 monthly routines, with the step by step, the signal that reveals each problem and what it breaks in the report.
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Marketing planning 2027: data management has to come first
Marketing planning 2027: why data management comes before the budget and what you can organize in September and October.
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Ranking: the best AI models for marketing and sales reports (September 2026)
September 2026 ranking: the best AI for marketing and sales reports, compared on reasoning, data access via MCP, charts, and cost.
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10 business questions your marketing and sales report still doesn't answer
Ten business questions your marketing and sales report still doesn't answer, with the missing data and the cost of each gap.
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