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Does your operation need Laiki? Take the test before talking to sales

Laiki is a good fit for those who already invest in media, use a CRM and need marketing and sales to read the funnel without depending on a technical team. Take the five-question test.

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7 min read

3D icon of a checklist with the first two items checked and the last one open, on Laiki's black, blue and pink gradient background, representing the test that helps decide on hiring

Laiki is a good fit for operations that already invest in paid media, use at least one CRM or marketing tool and need marketing and sales to read the funnel without depending on a technical team. If that is your reality, the conversation with sales will be short. If it is not, there are scenarios in which another path works better, and it is good to know that before signing anything.

The five questions below settle this doubt in two minutes.

What do you need on your side?

Basically just the credentials (access) for the tools you already use.

Some of your tools connect to Laiki through native credentials. You authorize on the login screen of Google Ads, Meta Ads, LinkedIn Ads, etc… CRMs, website forms and internal systems come in through workflows, configured together with the implementation team.

Five questions to find out if Laiki is for you

Mark one answer for each question. The result appears at the end of the block.

Question 1Does your company already have a data infrastructure aimed at marketing and sales?
Question 2How many tools does your marketing and sales operation use today (RD Station, Exact Sales, CRM, spreadsheets…)?
Question 3Who needs to access the data and the reports day to day?
Question 4Is today's need for data only in paid media or in the whole funnel?
Question 5Does the data need to be hosted in the company's own cloud?

Answer the five questions to see your operation's result.

Hiring Laiki is the recommended option right nowMarketing and sales operating, several tools to unify and a data need that affects the whole funnel: this is the scenario Laiki was built for, and the setup is ready in a few days. Book a demo and test with your own data.
Laiki can add to the infrastructure you already haveWhat you have already built stays up and keeps serving the company. Laiki comes in as the operational layer on top: it takes over the lead journey from the click to the sale, and the technical team stops receiving marketing report requests every week. It is worth a demo and a test with your own data.
It is not yet time to hire LaikiWith the whole operation inside a single tool, a data platform now would be a cost with nothing in return, and we prefer to tell you that upfront. When the second source appears, the conversation changes. In the meantime, a data consulting service for marketing and sales can help prepare the operation for that next step.
Start with media, without losing sight of the funnelTo consolidate cost and performance by channel, a simpler tool such as Reportei or Dashgoo can solve it quickly. When the question becomes how much of the investment turned into revenue, the conversation changes. From then on, it is worth hiring Laiki.
The foundation needs to be born inside your environmentWith the own-cloud requirement, the path is to hire a data engineering company to build and maintain that base internally. It is also worth presenting to the IT team the productivity and speed gains of a ready-made operational layer like Laiki, because in some companies the requirement is reviewed in light of certain criteria.

Laiki can add to the infrastructure you already have

Those who already have a data infrastructure do not need to choose between X or Y. Your infrastructure can keep serving as the data foundation for the whole company, and Laiki "absorbs" data from your infrastructure and builds only the lead journey layer, from the click to the sale, which is the most laborious to model.

The gain from using Laiki shows up in the routine: the coordinator builds their own segment and their own chart in the dashboards, and the data team (IT) stops receiving dashboard adjustment requests every week. The full comparison between the two layers is in the article about what the data infrastructure delivers and what it leaves open.

When it is worth choosing other solutions

Three situations in which it is worth looking in another direction before talking to us.

Non-negotiable own cloud. Hire a data engineering company to build and maintain the base in your environment. The article about building from scratch or hiring ready-made helps size the effort.

Need only in paid media. A simple media report such as Reportei or Dashgoo can solve your problem in a simple but efficient way.

The comparison of the five types of data platforms and the nine selection criteria detail this topic further.

What it is like to hire Laiki

The subscription is monthly, with no lock-in and no penalty. Every contract includes an initial data advisory, covering integrations, collection, workflows and training, and you have 30 days to test for free with the operation's real data. We offer a full refund if you find that Laiki does not make sense for your moment.

From activation on, you get support, the Super Support, for six months, made up of specialists who assist by chat or video call.

If you do not have a technical team and need a specialist operating an integration for you, we have consulting in scopes of 30, 90 or 180 days. Current terms and prices are on the pricing page.

Frequently asked questions

Who is Laiki for?

For operations that already invest in paid media and use at least one CRM or marketing tool, with marketing and sales running the analysis day to day. The fit is even clearer when the company has no data team dedicated to the funnel and needs the setup up and running in weeks.

Do I need a data team to use Laiki?

No. The data model comes ready, so there is no modeling stage and no need to write SQL. When the company does have a data team, it saves time, because it stops receiving marketing report requests every week.

Does Laiki replace my CRM?

No. The CRM remains where the sales team works. Laiki reads the CRM, combines that data with media, website and other sources, and returns the whole funnel in one place, with segmentation and automation on top.

Can I test before signing a contract?

Yes. It is 30 days with your operation's real data and a full refund window, including the initial advisory. There is no lock-in or cancellation penalty.

The question that settles the decision

Before comparing vendors, find out which layer your operation needs and who will run that layer day to day. From there the list of candidates shrinks on its own, and the conversation with any vendor becomes more objective, including with us.

If the test pointed to a fit, book a demo with your own data and see your operation's funnel built on screen.

Resource · In PortuguesePrompt Guide for Marketing and Sales70 prompts with questions about marketing, sales and behavior to ask your data.Download the guide

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