Articles, guides and news about data, metrics, marketing and sales, so your company can decide with more clarity.
See why unifying marketing and sales data does not have to become an IT project, and how automatic lead identification solves it without a dedicated technical squad.
Read moreCompare the three real paths to a sales dashboard (spreadsheet, generic BI, and dedicated platform) and the criterion that decides which one fits your operation.
Read moreUnderstand the four blocks that make up the price of a BI tool for marketing and sales, and how to compare proposals without getting lost in the final number.
Read moreSee the criteria that decide the choice of a Business Intelligence company for marketing and sales, and why generic BI is not enough.
Read moreFind out which signals really indicate that a lead is ready for the salesperson's call, and why order of arrival is not a good criterion.
Read moreWhatsApp is replacing the phone number with the BSUID as the contact identifier. Understand the impact on attribution and on the marketing and sales CRM.
Read moreSee what it takes to connect an AI agent to marketing and sales data: centralized data, MCP, and real context from the operation.
Read moreUnderstand what MCP (Model Context Protocol) is, why it exists, and how it changes the way marketing and sales data is analyzed with AI.
Read moreUnderstand what Lead Scoring is, how profile and interest scoring works in practice and why it fails when the source data is disorganized.
Read moreSee how to set up UTMs with a standard that survives the whole team, with the table of values GA4 accepts and a step-by-step guide with a real example.
Read moreDiscover the four layers of marketing and sales data management that works: collection, storage, governance and activation.
Read moreUnderstand the difference between metrics and indicators, see practical marketing and sales examples and learn how to turn numbers into decisions.
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