Laiki Changelog: more comfortable navigation and clearer data
Version 2026.07.31.1 brings a more consistent interface, a preference to reduce animations, easier-to-read dashboard tables, and closer support.
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Articles, guides and news about data, metrics, marketing and sales, so your company can decide with more clarity.
What is a CDP: how it works, what it solves and when it makes sense for your operation
A CDP is the platform that gathers data from several sources, unifies the profile of the same person and activates campaigns from it. See how it works and in which operations it is not the right instrument.
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AI prompts for sales: examples to use in Claude, connected or not to your data
Ready-made AI prompts for sales, to use in Claude with or without a connection to your funnel data, and what changes in the answer when the agent has access to the real CRM.
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How Laiki's integrations with other platforms work
See how Laiki integrates with other platforms: OAuth2 credentials for paid media and no-code Workflows for any CRM, with security at every layer.
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Marketing data platforms: the 5 types and what each one demands from your operation
Marketing data tools fall into five categories that occupy different layers of the operation. See what each one delivers, what it demands from you and which one your operation fits.
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The risk of relying on a single AI for marketing data management
Understand why centralizing all marketing data management in a single AI is risky, with the real case of Claude's instability in July 2026.
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Why marketing and sales professionals who understand data, strategy and technology are in short supply in Brazil
Understand why marketing and sales professionals with data, strategy and technology skills are scarce in Brazil, with market numbers and how to develop this profile.
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Data Management Playbook: a single standard for campaign naming, UTMs and custom fields
Download Laiki's Data Management Playbook: the single standard for campaign naming, UTMs and custom fields for marketing and sales.
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Marketing and Sales Metrics Guide: the indicators that measure your operation's growth
Download Laiki's Marketing and Sales Metrics Guide: CPL, CAC, LTV, win rate and other indicators, with formula and practical example, by funnel stage.
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AI prompts for marketing and sales: 70 ready-to-use examples
70 AI prompts ready to use on your marketing and sales data, straight from the Laiki Prompt Guide.
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How to install Laiki's MCP in Claude and ChatGPT
Step-by-step guide to install the Laiki MCP connector in Claude or ChatGPT and start querying your data right in the conversation.
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Laiki dashboards: dynamic and built on already organized data
See how Laiki dashboards are dynamic and built on already organized marketing and sales data, with no manual spreadsheets.
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Dashboard or AI report: when to use each one
See when to use a fixed dashboard and when to use an AI-generated report to analyze marketing and sales data.
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What is a marketing and sales dashboard
Understand what a marketing and sales dashboard is, why manual spreadsheets are not enough and how a single panel changes the way you decide.
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Laiki MCP: how it works and the guide to ready-to-use prompts
See how Laiki MCP connects AI agents to your marketing and sales data, and use the Prompt Guide to start asking the right questions.
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