Articles, guides and news about data, metrics, marketing and sales, so your company can decide with more clarity.
How to measure lead response time by crossing the form time with the CRM, why the average misleads and how to break the indicator down by channel, salesperson and time of day.
Read moreHalf-year closing analysis: 6 analyses to run before the next cycle, each with the decision it informs.
Read moreMarketing and sales alignment: why the two teams show different numbers and the minimum agreement that fixes it.
Read moreA dedicated editor for manual automations, notices that no longer block the buttons, connected assistants with clearer guidance and more readable long labels in lists.
Read moreAI traffic in GA4: the AI Assistant channel, the custom group that covers the rest and what remains invisible.
Read moreHow to present marketing results to the board in 5 blocks, with the phrases for each one and the mistakes to avoid.
Read moreRevenue forecasting from the conversion rate by stage and the average cycle, with an example and what breaks the forecast.
Read more7 marketing and sales dashboards, each presented by the question it answers and the decision it unlocks.
Read moreCAC in complex sales: how to calculate it by cohort, what goes in the numerator, and how attribution changes the number.
Read moreData governance in marketing: the costs of loose and overly rigid access, and how to separate view from permission.
Read moreExperimental plugin for AI agents, switching automations directly from the executions header, more consistent dashboards and clear alerts when a connection loses authorization.
Read moreAI agents in marketing: 5 tasks you can already delegate today, what each one requires and what not to delegate yet.
Read moreData for Black Friday: a 7-item checklist to prepare tracking, naming, and dashboard before October.
Read moreThe GCLID can only be captured at the moment the lead converts, and Google keeps it for just 90 days. Understand why this field decides the attribution of your campaigns.
Read moreCampaign naming: 9 mistakes that break the media report and the best practices to standardize your team.
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