Laiki Changelog: more features for AI assistants, data and automations
AI assistants with more actions in the account, automations safer against improper changes and runs that are easier to follow on mobile.
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Articles, guides and news about data, metrics, marketing and sales, so your company can decide with more clarity.
6 signs your sales process is deciding in the dark
Areas with different numbers, duplicate leads, a forecast that misses, a report nobody trusts: 6 signs that sales decisions are being made in the dark.
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Agentic software: what it is and why your next platform will be operated by agents
Agentic software is the platform that humans and AI agents operate equally. Understand how it works and why it changes data management.
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Buying signals: what a lead's behavior says before the first contact
Repeated pricing visits, return to the site, emails opened in sequence: lead behavior reveals the moment of purchase. And the most reliable signal is in your funnel.
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Complex sales: why you cannot scale without measuring your data
A cycle of months, several decision-makers, a high ticket: complex sales punish those who rely on intuition. See what to measure and why the database supports everything.
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Paid media losing efficiency: what to do when buying more traffic stops working
Google and Meta passed on about 12.15% in taxes to advertisers in 2026. Buying more traffic stopped solving the problem, and the lever is now funnel efficiency.
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6 marketing and sales trends of 2026 you still have time to execute
RevOps, GEO, first-party data, AI agents, funnel efficiency and buying signals: the 6 trends that still fit in 2026 and what they require to work.
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RevOps: the end of friction between marketing and sales
Marketing says it delivered the leads; sales says they were bad. RevOps exists to end this friction, but it only works on top of a unified data base.
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Laiki Changelog: simpler workflows and more reliable analysis
Workflows with a table view and AI creation, dashboards that do not confuse zero with missing data, and leads that are easier to compare side by side.
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Laiki Changelog: organized automations, protected credentials and more reliable queries
A summary of what is new in Laiki version 2026.08.15.1: Organize command for automations, sensitive credential detection, integrations directory, quick copy on leads and more stable segment queries.
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Laiki Changelog: bilingual language, more stable dashboards and context via MCP
A summary of Laiki's updates in versions 2026.08.02.1, 2026.08.05.1 and 2026.08.08.1: bilingual language, more stable dashboards and automations, simpler administration, context via MCP and more transparent plans.
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Does your operation need Laiki? Take the test before talking to sales
Laiki is a good fit for those who already invest in media, use a CRM and need marketing and sales to read the funnel without depending on a technical team. Take the five-question test.
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BigQuery for marketing: what the data infrastructure delivers and what it leaves open
BigQuery delivers raw data, long history, and free-form querying. What it does not deliver is meaning for people who do not write SQL. See how the two layers coexist.
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Data warehouse for marketing: when building from scratch pays off and when it is a trap
Build a data warehouse for marketing or hire a ready-made platform? The feature comparison misleads. What decides it is who will maintain each layer two years from now.
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How to choose a marketing and sales data platform: 9 criteria and a decision matrix
Nine criteria that separate data platforms that work from those that depend on a project that may never start, each with the right question for the demo.
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