Unified marketing and sales funnel: a 6-step guide
Unified marketing and sales funnel: a 6-step guide to follow the same lead from the first click to the sale.
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Articles, guides and news about data, metrics, marketing and sales, so your company can decide with more clarity.
Laiki Changelog: more consistent analytics and new MCP in closed beta
New MCP in closed beta, dashboards that keep the selected period, campaigns grouped across sources, and more direct access to automation history.
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LTV, average ticket and revenue by channel: the metrics that get marketing recognized in the company
LTV in marketing: see how average ticket, LTV and revenue by channel change marketing's conversation with leadership.
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LGPD in marketing: 7 points to check before approving a tool
LGPD in marketing: see the 7 security and compliance points to check before approving a lead data tool.
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6 signs your operation already needs a dedicated data specialist
Marketing data analyst: see 6 operational signs that your operation already needs a dedicated person, and when organizing the base solves it.
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Which data to send to Laiki via webhook (leads and events)
Complete tutorial to send data via webhook to Laiki: lead and event fields, required ones, lead identification, and idempotency.
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Last-click versus first-click: how to choose your operation's attribution model
Last-click or first-click attribution model: which question each one answers, how to choose, and the mistake of comparing the two in the same meeting.
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Laiki Changelog: usage forecast, more accessible UTMs and more consistent dashboards
Month usage projection in the payments area, UTM values that are easy to look up and copy, and dashboards with more consistent refreshing.
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5 data hygiene routines to run every month
Data hygiene in marketing: 5 monthly routines, with the step by step, the signal that reveals each problem and what it breaks in the report.
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Marketing planning 2027: data management has to come first
Marketing planning 2027: why data management comes before the budget and what you can organize in September and October.
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The 7 data points that support your 2027 marketing plan
The 7 data points for 2027 marketing planning: where each one is today, what breaks when you put them together, and what to do when it does not exist.
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Ranking: the best AI models for marketing and sales reports (September 2026)
September 2026 ranking: the best AI for marketing and sales reports, compared on reasoning, data access via MCP, charts, and cost.
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10 business questions your marketing and sales report still doesn't answer
Ten business questions your marketing and sales report still doesn't answer, with the missing data and the cost of each gap.
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8 reports your team redoes every month (and which ones you can automate)
See the 8 marketing reports your team redoes every month and learn how to automate each one: what goes to a dashboard and what goes to the AI agent.
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ETL, Data Lake and Data Warehouse: the data glossary translated for marketing
Marketing data glossary: ETL, data lake, data warehouse, pipeline and modeling translated into the routine of decision-makers, without technical jargon.
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